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Rolex is a luxury watch brand founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England. The company later moved to Geneva, Switzerland, which is still headquartered today.

Rolex is known for producing high-quality, durable, and reliable watches that are sought after by collectors and enthusiasts around the world. The brand's watches are made from premium materials, including precious metals like gold and platinum, and are known for their distinctive style and precision.

The most popular Rolex models include the Rolex Submariner, Rolex Daytona, Rolex Datejust, Rolex GMT-Master, and Rolex President. Each model has unique features and design elements that make it a favorite among collectors and enthusiasts.

In addition to its classic designs, Rolex is known for its watchmaking technology innovations. For example, the company developed the first waterproof watch, the Rolex Oyster, in 1926. Since then, Rolex has continued to push the boundaries of watchmaking with new materials, movements, and features.

Overall, Rolex is a brand that is synonymous with luxury, quality, and craftsmanship. As a result, collectors and enthusiasts highly prize its watches which are often seen as symbols of success and achievement.

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